Powder – A website for beauty junkies!


So last week I came across an amazing websites which I wanted to share with you all – www.thisispowder.co.uk. Powder is beauty recommendations website, brought to you by amazing brands such as Marie Claire, InStyle, Wallpaper and Look. It’s a website that allows you to answer questions about your beauty regime and needs, then it matches you with best beauty products for your skin type, hair type, colouring etc.

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Once you join Powder, you can head over to your beauty drawer and there you will find every beauty product imaginable, whether it be; foundation, lipstick, cleanser, shampoo, facial oil – you name it, it’s probably on there. As you click on each beauty product, you will be asked a series of questions from your skin type, skin colour, problem areas, personal style, etc and then it will generate a list of recommendations based on your answers – clever right?! And the best bit I think, is that you can set a budget of how much you want to spend on said product. Generally they will offer 5x spend brackets depending on the type of product – under £10, £10 to £20, up to a large bracket of £80+ (for example). There are so many times where I don’t want to spend £30+ on a new cleanser, but I still want a cleanser which will help my problem areas – Powder can give their best recommendation whilst keeping in your budget – how great is that?!

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From there you can then store all of your personal tailored recommendations in one place and you have a shopping list ready for when you want to try something new. It means you now don’t have to spend hours going through tons of beauty blogs, reading magazines, trawling the beauty aisle and also wasting money (hopefully!) to find a product that you can afford and that will do the job you are looking for it to do. The website will also update your personal feed, based on your tailored recommendations, to keep you up to date on all the latest beauty launches, trends and tips.

Powder have also extended their service from the website and now offer a physical beauty drawer. Similar to a beauty box, it’s a box full of the latest and highly recommended beauty products. It comes with 12 beauty products, 6 of which are full sized, worth £120+ and all yours for £35. I’m a little tempted…!

So next time you’re on lunch break and flicking through the Daily Mail celeb gossip (admit it, we all do it!), why not start building your personalised, beauty recommendation list on www.thisispowder.co.uk

Sign-up (it’s free!) and let me know what you think!

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